From 2005-2012 I leaded multiple creative teams within Warner Music Group and Atlantic Records. My team launched over 100 websites, and increased overall traffic to our properties by nearly 75%. The hub of our digital strategy is a beautiful, robust, and stable artist property that acts as a direct-to-fan communication center for musicians.
These are all projects where I acted as Creative Director overseeing the design, strategy and build of the projects. The work featured here wouldn’t have been possible without my team of designers past and present: Edith Levin, Amy Stein, Priyanka Batra, Lina Gonzalez, Tiffany Ahee, and Ian Foster.